I regard the insurance business as an honorable occupation and believe that it affords me a distinct opportunity to serve society.
 
I will strive to render the full measure of service that would be expected from an Independent Insurance Agent.
 
I will analyze the insurance needs of my clients, and to the best of my ability, recommend the coverage to suit those needs.
 
I will endeavor to provide the public with a better understanding of insurance.
 
I will work with the national, state, and local authorities to heighten safety and reduce loss in my community.
 
I will take an active part in the recognized civic, charitable, and philanthropic movements which contribute to the public good of my community.
 

I will respect the authority vested in me to act on their behalf.
 
I will use care in the selection of risks, and do my utmost to merit the confidence of my companies by providing them with the fullest creditable information for effective underwriting, nor will I withhold information that may be detrimental to my companies’ sound risk taking.
 
I will expect my companies to give me the same fair treatment that I give to them.
 

I pledge myself to maintain friendly relations with other agencies in my community. I will compete with them on an honorable and fair basis, make no false statements, nor any misrepresentation or omission of facts.
 
I will adhere to a strict observance of all insurance laws relative to the conduct of my business.
 
I will work with my fellow Independent Insurance Agents for the betterment of the insurance business.
 
Realizing that only by unselfish service can the insurance industry have the public confidence it merits, I will at all times seek to elevate the standards of my occupation by governing all my business and community relations in accordance with the provisions of this Code and by inspiring others to do likewise.